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Resume

Experience

2018 - Present

VP of Marketing 

WingTel

NYC

•    Planning and Developing B2C and B2b Growth Strategies
•    Created and maintained Landing Pages, Sales Funnel  & creative optimizations
•    Lead Customer Journey Optimizations on both the lead gen front as well as the ecommerce side of the business 
•    Campaign set up and Scaling across all paid media buying channels exceeding $20k a day in Ad spend
•    Own and execute all customer acquisition and retention channels including performance, brand, lifecycle, partnerships, and organic media
•    Liaise with immediate team and wider company pillars devs, designers, Sales Agents to ensure collaboration and understanding across the business.
•    Grew Wings phone service Business from 1k users to over 95k amounting to $50m in ARR 
•    Launched Homefi a home internet product Wing sister company from 0 to $550k in MRR in just 6 months
•    Launched Wings B2B digital inbound funnels that brought in an additional $15m in B2B Revenue 

2016 - Present

Marketing and Growth Consultant

Freelance

Remote

•    End-to-end digital marketing and growth strategy, execution, and support for a variety of online brands and businesses. Created and maintained Landing Pages, Sales Funnel  & creative optimizations
•    Covered Real Estate, B2C, B2B, SaaS, Digital Agency’s, E-commerce.
 

2016 - 2018

Sr. Yield Specialists

Operative Media

NYC

•    Charged with Yield lead strategy of high premium publishers like Walmart, Media Math, Target…
•    Responsible for managing over $1million dollars a month in ad budget for multiple clients 
•    Maintain strong knowledge of industry developments in programmatic solutions 
•    Manage and train off-shore team on client requirements and day to day operations
•    Run weekly informative meetings with our executive team to review KPI’s 
•    Lead implementations of on-boarding clients on to the Operative Compete platform
•    Attend on-site client pitches to assist with any questions pertaining to Operatives Yield strategy 

2013 - 2016

Rev ops Manager

Elitedaily.com /Dailymail.com

NYC

  • Charged with foreseeing Elite Daily’s 4 Million dollar programmatic operation and reporting to the VP of revenue operations

  • Manage programmatic waterfall and yield optimizations

  • Perform all aspects of traffic management, including implementation, testing, deployment, delivery, and optimization.

  • Manage existing vendor relationships and engage new partners to expand revenue streams.

  • Set up and monitor all PMP/ Preferred deals.

  • Develop Trading Desk/DSP relationships and participate in deep deal diagnosis.

  • Create and manage reports to monitor vendor performance. Track, report and analyze eCPM, fill rate, bid landscape and floor price metrics.

  • Proactively investigate issues (delivery discrepancies, technical issues, etc.) with vendors, third-party platforms, and/or internal parties and provide resolutions to these issues.

Education

2010 - 2014

Monclair State University

Bachelors Degree

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION WITH A CONCENTRATION IN INTERNATIONAL BUSINESS, 
MONTCLAIR STATE UNIVERSITY, MONTCLAIR, NJ (2014)

Monclair Nj

Professional skillset

B2C and B2B

Churn Management

Growth Marketing

Media Buying

Languages

English (native)

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